According to recent data from the market research company Creative Strategy, the picture has changed in the meantime. According to consumer surveys in the US, 72 percent would like to see them using a Microsoft Surface tablet as their personal system. On the other hand, only 65 percent of consumers would like to have a MacBook in their hands.
Microsoft Surface
The difference becomes even clearer when the question deliberately revolves around a 2-in-1 system. Here Microsoft’s advantage over Apple’s iPad Pro increased to 11 percentage points. The fact that the numbers developed this way is probably related to the changed image of Microsoft products. The Surface systems are now in a form as a status icon, as it previously the Apple products were.
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The data provided by the respondents also shows that 77 percent would show their surroundings that they enjoy working with the Surface. Only 52 percent, however, would deal similarly with a MacBook. The survey revealed quite clear reasons why the Surface enjoys such a high reputation. In particular, it is the well-matched combination of device, Windows 10 and Office, that makes the product extremely popular among employees. Here, users often feel much better off than with MacOS, because they are simply more used to the overall environment.
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Microsoft Surface Pro (without eSIM / LTE) | ||
---|---|---|
Intel Core M3 | Intel Core i5 | Intel Core i5 |
4 GB RAM | 4 GB RAM | 8 GB RAM |
128 GB SSD | 128 GB SSD | 256 GB SSD |
Intel HD 615 graphics | Intel HD 620 graphics | Intel HD 620 graphics |
849 € | 1025 € | 1249 € |
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Intel Core i7 | Intel Core i7 | Intel Core i7 |
8 GB RAM | 16 GB RAM | 16 GB RAM |
256 GB SSD | 512 GB SSD | 1 TB SSD |
Intel Iris Graphics 640 | Intel Iris Graphics 640 | Intel Iris Graphics 640 |
1605 € | 2245 € | 2549 € |